Pay Per Click

Here at Shining Websites, we know that getting your website to page 1 of Google is crucial in establishing your business on the web. Because of the competitive nature of today's online environment, many businesses are incorporating Pay Per Click advertising (PPC) as a key component in their online marketing strategy. PPC is both a quick and effective way of boosting your website's visibility and generating traffic straight to your site. It doesn't take a website owner long to notice that if you're not listed on page 1 of search engine results pages, then your website will get few hits and therefore it's going to be near impossible to create a strong online presence.

Adwords is a Pay Per Click advertising system which allows a website owner onto page 1 instantly, rather than waiting months using organic SEO methods. Adwords allows you to set up daily/monthly budgets so that you can't run up large bills, and every part of the campaign can be tracked and constantly improved. This is where our experienced PPC management team at Shining Websites step in! We can manage your campaign and continually improve it month after month to optimise your website to its full potential.

Should I Use Pay Per Clicks or Organic Search Engine Optimisation?

Pay Per Clicks and Organic SEO complement each other and so ideally, both should be used at the same time in your online marketing strategy to fully optimise your website. Organic SEO is more of a long term initiative - it can take several months to attract visitors to your site and establish a good ranking in the natural search listings. While you're waiting though, and if you're willing to pay, Pay Per Click advertising can guarantee a certain amount of traffic to your website. It will work for any site, old or new, and will give you full control of your adverts and budget. Despite being more timely, SEO will ultimately be cheaper in the long run in comparison to PPC as once you're on the 1st page of Google, you will not have to pay for every visitor that is directed to your site.

Our team at Shining Websites understand that developing an effective online optimisation strategy can be a big challenge, particularly for new companies launching a website. We are here to take the hassle out of SEO and PPC so that you can focus on what you do best - and so can we, to get you the best possible results to make your business grow. If you are in a very niche market then keywords you are likely to choose are going to be less competitive compared to a broad market such as car sales therefore the cost per click (CPC) will be lower. Using this formula you benefit from using more niche keywords like"red trainers with spots" than broad terms like "trainers"

So What Is Pay Per Click?

Pay Per Click is a method of online advertising used for the purposes of driving traffic to websites. Website owners like you can display ads that appear alongside search engine result listings and anytime a consumer clicks on your link and is directed straight to your site, you pay Google and other search engines, hence the name Pay Per Click. This advertising method has rapidly grown in popularity with small and large businesses alike due to its proven effectiveness in increasing the number of visitors to a site.


It's likely that you have clicked on a PPC advert without even knowing it. At Shining Websites we know that a well-managed and optimised PPC campaign can be the most cost-effective form of advertising. Adwords are the group of search terms you choose that best describe your products and services and it's essential you get these right - our specialist team can help you with this to ensure you maximise on your investment. Below is an image of a Google search for aquariums. The organic results are the main listings in the middle of the page and the results on the right hand side within the red square are Pay Per Click adverts - the websites have got there by paying a set fee everytime someone clicks on the website. This can range from 1p to £1.00 depending on the overall competition for that keyword.